#Heinz Ketchup
#Heinz Ketchup

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The Drum

Artificial intelligence

Rethink shares secret sauce behind Heinz AI campaign that won at The Drum Awards Festival

The Canadian ad agency Rethink won big at The Drum Awards Festival 2023 with their innovative AI campaign for Heinz.

The campaign used AI platform Dall-E 2 to generate the world's first AI-generated ad campaign for Heinz Ketchup. [ more ]

The Drum

Marketing

Heinz Ketchup has created a stencil of its iconic label for fans to get accurate replicas of the brand tattooed on their skin.

The stencil is part of Heinz's 'It Has to Be Heinz' campaign and follows a previous tattoo ink stunt that garnered attention. [ more ]

The Drum

Marketing

Heinz Ketchup has created a stencil of its iconic label for fans to get accurate replicas of the brand tattooed on their skin.

The stencil is part of Heinz's 'It Has to Be Heinz' campaign and follows a previous tattoo ink stunt that garnered attention. [ more ]

The Drum

Marketing

Heinz Ketchup has created a stencil of its iconic label for fans to get accurate replicas of the brand tattooed on their skin.

The stencil is part of Heinz's 'It Has to Be Heinz' campaign and follows a previous tattoo ink stunt that garnered attention. [ more ]

The Drum

Marketing

Heinz Ketchup has created a stencil of its iconic label for fans to get accurate replicas of the brand tattooed on their skin.

The stencil is part of Heinz's 'It Has to Be Heinz' campaign and follows a previous tattoo ink stunt that garnered attention. [ more ]

The Drum

Online marketing

Heinz Ketchup has created a stencil of its iconic label for fans to get accurate replicas of the brand tattooed on their skin.

The stencil is part of Heinz's 'It Has to Be Heinz' campaign and follows a previous tattoo ink stunt that garnered attention. [ more ]

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